Business3 min read
Seven Tips for Growing Your Business on Facebook
Published by Samsiani
Facebook has more than three billion monthly users. The original introduction also cited an average of one in five minutes of smartphone use being spent on Facebook.
In 1985, AOL aspired to dominate the online world. In some respects, Facebook brought that ambition closer to reality.
‘My Facebook page is only for friends and family.’ That approach alone will not grow a business. WhatsApp, Viber, Snapchat and other platforms offer plenty of ways to keep in touch personally.
Support and likes from friends are welcome, but a successful business presence on Facebook requires more.
Tips for growing a business on Facebook
1. Be professional
Manage your Facebook page seriously and professionally so that it represents your business or brand well. Avoid content that would be inappropriate for your audience or employees, particularly vulgar posts or material about drinking and parties that may put customers off.
2. Avoid personal complaints
Your business audience is not there to read about every personal problem or challenge. Using the page to vent is unlikely to help and can appear unprofessional.
3. Acknowledge and answer comments
Respond when someone comments on your post.
Why?
They have read the post, thought about it and chosen to share an opinion. They may be waiting for your answer or hoping for a discussion. Leaving them unanswered wastes that opportunity.
It is discouraging to spend time writing a comment and be ignored by a company. People may be less willing to interact again.
4. Use photographs
Text-only posts often receive less engagement. A relevant photograph can attract attention and encourage more responses.
5. Timing matters
When you publish can affect how a post performs. Early likes, shares and comments can help a post reach more people. Experiment to find when your audience is most active.
Once you identify those periods, use them for your most important material.
6. Be interesting and informative
Content is king. It is one of your most important tools for growing an audience and a business.
Avoid low-quality, unreliable posts and material focused only on selling.
Keep your audience at the centre of each post. Consider what interests them, encourages participation and makes them want to see more.
7. Promote selected posts
Facebook advertising can help you reach a carefully selected audience.
The targeting options described in the original guide included people who liked the page and their friends.
It also discussed reaching people who had already visited the website.
Why do this?
People who already know your brand may be more likely to engage. Advertising can also increase awareness among the audience you want to reach.
These seven tips can help your posts attract more likes, comments and shares. Present your business thoughtfully and give people a reason to follow it.
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