What Is SEO? A Brief Introduction

What is SEO?

SEO helps search engines understand your pages and people find the information they need. It combines technical improvements, useful content and assessment of results.

Search engine optimisation: the process

SEO stands for Search Engine Optimisation: improving a website's visibility in organic, unpaid search results. Put simply, it helps your website work effectively with search engines such as Google Search and Yahoo Search. It can involve different search types, including images, local results and video. For local search, the original guide used the example of someone in a small US town looking for nearby businesses, prices and services, noting that this type of search was less common in Georgia at the time.

As an internet marketing strategy, SEO considers how search engines work and what people search for. Optimisation may involve editing content, improving HTML and removing technical barriers.

Those barriers can prevent a website from being visible for its important keywords. Search engines may give attention to less relevant material if the website does not clearly communicate its priorities. A thorough strategy considers everything from content to menu structure. That broad approach is a discipline in its own right, while basic SEO is one part of internet marketing.